4) Reason of selecting targets
-female college students
By analyzing the propensity to consume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of inc
Old-fashioned image
Spread of customer’s need to soft taste
Low share in other region
Opportunity
Increase of female consumer
Sustainability of consumer
Broad Soju market due to
economic downturn
Threat
Low-alcohol drink release of
competitors
Decrease of price competi-
tiveness
Consumer’s acceptability to
new and innovative product
female college students
The major consumers of cosmetic products
Guarantee customer loyalty
long term profit
Korea & Thailand female college students
Globalization
Discrimination
southeast top class
organic cosmetic company
Increase Demand on Organic product
between Korea young people
Is there anyone who know the brand “Thann”? No!
consumers’ brand loyalty.
3) The perception towards domestic brands was inferior to foreign brands.
4. Suggestion
In order to make Raison POP escape from the slump of sales, we developed the 3R strategy: Retain, Renewal, and Repositioning. According to our survey, Raison POP has its own strength such as the delightful package design emphasizing its multi-stripe pattern and the practical
1. Research Theme
기업의 최종 목표는 기업과 관련된 모든 이해 관계자의 가치를 극대화하는 것이다. 즉 임직원, 주주, 소비자, 정부의 가치를 극대화함으로써, 영속적인 이익극대화의 기반을 마련하는 것이 기업의 궁극적인 목표라고 할 수 있다. 1970년 이전까지는 수요가 공급을 초과함으로써 생산